The consequences of today’s customer-led, digital-centric market are becoming clear: great change is upon us (and already happening in some cases). Forrester’s 2017 predictions reveal the big business and leadership, customer experience, and technology changes we anticipate in the coming year — and what to do about them.
Business and leadership
The necessary and unavoidable changes to leadership and talent to compete and win in the age of the customer.
The important advances in how to deliver exceptional customer experiences.
The technologies that are vital to winning customers’ attention, affinity, and spend.
Forrester is offering a complimentary copy of this report to BIIA members. To download this report click on this link: Forrester 2017