From Big Data to Big Marketing: Seven Essentials

Posted by Joachim Bartels | May 17, 2013 | Marketing Services, Uncategorized | 0 |

This White Paper examines the best practices for performing data-driven personalized marketing at an immense scale.

To read the full story click on this link: 67_Big_Data_Customer_Centricity_2974WP

Courtesy: FICO

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.