The FTC has announced it will allow Nielsen to acquire Arbitron with a condition safeguarding Arbitron’s September 2012 cross-platform project with comScore and broadcaster ESPN.
Nielsen says the condition imposed by the FTC ‘does not affect the strategic rationale of the acquisition or the anticipated benefits’, and says the deal will ‘enable broader measurement of what consumers are watching and listening to around the world and deeper measurement of multicultural audiences in the US’. It will also expand advertising effectiveness for radio clients and boost coverage of ‘unmeasured areas of media consumption, such as streaming audio and out-of-home’.
Nielsen says it expects $0.26 of accretion to adjusted net income per share in the first full year of operations, and $0.32 after year two.
Source: www.nielsen.com , www.arbitron.com and www.ftc.gov .
