Gallup and Dun & Bradstreet to Publish Consumer Confidence Index of Pakistan

The Consumer Confidence Index is to be used as a leading economic indicator for stakeholders across the board.

Gallup and Dun & Bradstreet join hands to publish Consumer Confidence Index (CCI) Gallup Pakistan and Dun & Bradstreet (D&B) Pakistan signed a  Memorandum  of  Understanding  (MoU)  on cooperation   towards   creating a   publicly   available Consumer Confidence  Index  (CCI),  to  be  released every quarter staring Jan-Mar 2020 . 

The MoU signing took place on Monday, December 16th 2019. This MoU was  signed  by  Bilal  Ijaz  Gilani, Executive Director Gallup   Pakistan,   and   Nauman  Lakhani, Country Manager D&B Pakistan.

This Consumer Confidence Index is to be used as a leading economic indicator for stakeholders across the board. Gallup   Pakistan,   the   Pakistani   affiliate   of   Gallup International, has been working  in  the  field  of  social research in the country for the past 40 years.  With an expertise in public opinion and data collection, Gallup will be using its business acumen and technical know-how  towards  developing  and  implementing  the very basic  research  methodology  that  will  be  used  for collecting consumer opinions.

Source: Brecorder.com