The Consumer Confidence Index is to be used as a leading economic indicator for stakeholders across the board.
Gallup and Dun & Bradstreet join hands to publish Consumer Confidence Index (CCI) Gallup Pakistan and Dun & Bradstreet (D&B) Pakistan signed a Memorandum of Understanding (MoU) on cooperation towards creating a publicly available Consumer Confidence Index (CCI), to be released every quarter staring Jan-Mar 2020 .
The MoU signing took place on Monday, December 16th 2019. This MoU was signed by Bilal Ijaz Gilani, Executive Director Gallup Pakistan, and Nauman Lakhani, Country Manager D&B Pakistan.
This Consumer Confidence Index is to be used as a leading economic indicator for stakeholders across the board. Gallup Pakistan, the Pakistani affiliate of Gallup International, has been working in the field of social research in the country for the past 40 years. With an expertise in public opinion and data collection, Gallup will be using its business acumen and technical know-how towards developing and implementing the very basic research methodology that will be used for collecting consumer opinions.