GlobalData introduces its latest agentic AI offering, built to redefine professional workflows across Go-to-Market (GTM) teams and drive better performance using automation enriched with proprietary insights from their intelligence platform.

LONDON, 10 September 2025 – GlobalData Plc, the trusted intelligence partner to the world’s most successful organizations, has unveiled agentic AI solutions designed to augment and elevate professional workflows. 

One of these specialized AI agents is Sam, an AI Sales Analyst, purpose-built to transform productivity across the entire go-to-market value chain, including commercial strategy and operations, account management, business development, sales enablement, revenue operations, and marketing.

Sam: The AI Sales Analyst Elevating Professionals

Built on GlobalData’s award-winning Sales Intelligence solution, Sam leverages a sophisticated agentic AI architecture. This empowers Sam to autonomously plan complex strategies, perform advanced inferential reasoning, and orchestrate multi-step task execution.

Through the dynamic integration of continuous real-time data ingestion, contextual analysis, and intelligent workflow automation, Sam is engineered to generate actionable intelligence and optimize end-to-end workflows across the entire sales cycle.

“Sam isn’t just about automation; it’s an intelligent partner meticulously designed to augment and elevate professionals across the entire GTM value chain. Its true power lies in its agentic ability to plan, reason, and execute complex tasks,” said Sudeep Shouche, Director of Product Innovation at GlobalData.

“For instance, Sam can proactively identify high-potential target accounts for business development, continuously monitor client portfolios for expansion signals for account management, or reason through campaign performance data to optimize demand generation efforts. It can even draft hyper-personalized outreach for sales enablement or provide strategic insights for commercial strategy & ops. This empowers our clients to move beyond manual analysis, make faster, more informed decisions, and focus their expertise on high-value, strategic engagements.”

What Sets Sam Apart:

  • Purpose-built for sales: Unlike generic AI agents, Sam automates GlobalData’s award-winning Sales Intelligence workflow solution, built on the expertise of 40 years of collaboration with revenue teams to deliver the insights that drive critical business decisions.
  • Powered by proprietary intelligence: Sam taps into real-time, trusted data and insights from the GlobalData content universe, including over 260 proprietary databases, more than 140 terabytes of data, and input from 2,000 in-house analysts.
  • Deeply personalized: Sam adapts to individual sales contexts and customer needs, delivers personalized insights based on each user’s priorities and surfaces relevant signals and intent data for their use cases.

Jonathan Hardinges, Chief Strategy Officer at GlobalData, said: “Our digital workers are built to fit into real teams and deliver transformative productivity gains. Sam is about augmenting and elevating the human workforce, freeing up time and resource for deeper, more strategic thinking and innovation, while streamlining repetitive and time-consuming tasks, such as writing and sending outreach emails or creating sales call plans.

“This truly is the future of work for professionals across the entire B2B sales cycle, and we’re already seeing the impact through the pilot deployments that we’re running with several of our major enterprise clients. There’s a real excitement around both the productivity increase and the vast sales and revenue opportunity from using agentic AI – this will be a major step for many organizations as they work towards sales excellence.”

Why GlobalData Is Ready to Lead the Agentic Era:

The digital workers are built on GlobalData’s near-decade of AI innovation, following the success of their generative AI suite, AI Hub. Agents leverage trusted inputs from a verified content ecosystem, in-house subject-matter experts, and an enterprise-grade platform architecture:

  • 260+ proprietary databases,140 terabytes of data, 100k+ analyst reports
  • 2,000 subject matter experts and 250+ AI experts working side-by-side
  • An enterprise-grade platform trusted by 4,000 companies globally

Digital Workers for Every Team

The launch of Sam marks a significant milestone – but GlobalData says it is only the beginning. The company is actively developing a suite of digital workers purpose-built to augment each critical business decision-making workflow. These include innovation planning, strategic intelligence, competitive intelligence, and more. Each AI worker will harness the trusted data and insights from the GlobalData platform, combining intelligent automation with contextual insights to elevate human impact at scale.

“We’re incredibly excited to be among the first in our space to bring a live AI agent to clients,” said Hardinges. “This isn’t just a product launch, it’s truly transformative technology designed to augment and elevate our client’s workflows. We’re proud to be leading from the front as the future of work takes shape.”

 

Source: GlobalData