Google Acquires Promotions Platform Firm Incentive Targeting

Posted by Joachim Bartels | Nov 30, 2012 | Google, Marketing Tools, Ownership Changes of Information Companies, SaaS (Software-as-a-Service), United States | 0 |

Google has acquired Incentive Targeting which offers a software-as-a-service platform for promotional campaigns to the grocery industry. The financial terms of the deal were not disclosed

Founded in 2007, Incentive Targeting in Cambridge, Massachusetts, partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products, according to its website. Its web-based service allows manufacturers to create and monitor campaigns using data on offer redemptions at points-of-sale and other information. Incentive Targeting said it set out to do for retail couponing what Google had done for online advertising, by making it “simple, relevant, measurable, and effective.”

Source: Computerworld.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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