google(1)Google is aiming to get SMEs to start using big data analytics tools even as recent trends show even the most elite of businesses are struggling to make sense of the vast swathes of data being collected.

Google’s UK enterprise manager Roger De’Ath told V3 he saw big data as an area of expansion for the firm. “I think it’s a massive opportunity for us. In the enterprise space there’s a lot of unanswered questions with data analytics because a lot of the systems they do have are set up for a definitive purpose and to break out of that purpose is too costly and expensive, so they have a big challenge there,” he said.

Google announced recently that 44 percent of FTSE 100 companies are making use of its enterprise suite, which includes its back-end cloud and analytics services as well as its customer-facing Apps suite, which includes Drive, Gmail and Google+.