Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing.

Google has been working on Open Bidder for over a year, and over that time we’ve been fortunate to have some fantastic alpha testers that have helped us develop and improve the product.  Going forward, the Google team is excited to see what brilliant ideas developers can bring to advertising through Open Bidder.  If one is interested in being a Beta tester, once can submit an application here.  Documentation for Open Bidder is available here.