Google Announces ‘Open Bidder’ Real-Time Bidding Platform

Posted by Joachim Bartels | May 27, 2013 | B2B Media, Google, Platforms / Workflow Tools, United States | 0 |

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing.

Google has been working on Open Bidder for over a year, and over that time we’ve been fortunate to have some fantastic alpha testers that have helped us develop and improve the product. Going forward, the Google team is excited to see what brilliant ideas developers can bring to advertising through Open Bidder. If one is interested in being a Beta tester, once can submit an application here. Documentation for Open Bidder is available here.

Source: Webpronews.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.