Google has abandoned its brief foray into property searches, marking a victory for specialist portals such as Realtor.com in the US and the UK’s Rightmove. Google blamed “low usage” and the “proliferation of excellent property-search tools on real estate websites” for the service’s closure next month. “At Google, one of our key philosophies is to take risks and to experiment,” said Brian McClendon, vice-president for Google Earth and Maps. He added that Google would “continue to explore this area”.
Rival online property services responded gleefully to the withdrawal of Google as proof that more was required than simply a listing website to sell homes.
BIIA had covered the launch of this service in its February 2010 Newsletter. Source: Financial Times