Google may face a confrontation with the European Union (EU) after it flouted EU orders to undo vast changes to small print across services including search, Gmail and YouTube.

The situation started when Google introduced a new privacy policy for target advertising that gave it power to merge data from its various websites to create a master profile of the interests of every individual.

According to the European regulators, the new privacy policy of Google neglected to provide its innumerable users with the complete information on their tracking across 60 websites, or how that data would be used.  The EU also said that any user who did not agree to the creation of a master profile would have to stop using the services of Google.

Google is playing down the issue and claims that its new privacy policy does not violate the law.