Google May Face EU Action over New Privacy Policy

Posted by Joachim Bartels | Feb 19, 2013 | European Union, Google, Regulatory News, Search & Aggregation, United States | 0 |

Google may face a confrontation with the European Union (EU) after it flouted EU orders to undo vast changes to small print across services including search, Gmail and YouTube.

The situation started when Google introduced a new privacy policy for target advertising that gave it power to merge data from its various websites to create a master profile of the interests of every individual.

According to the European regulators, the new privacy policy of Google neglected to provide its innumerable users with the complete information on their tracking across 60 websites, or how that data would be used. The EU also said that any user who did not agree to the creation of a master profile would have to stop using the services of Google.

Google is playing down the issue and claims that its new privacy policy does not violate the law.

Source: Sify.com/news

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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