While anything but irrelevant, Google has ceased to be an existential threat to the industry. Data publishers have largely made their peace with Google, and it doesn’t dominate their thoughts the way it once did. Google is a tool that can be profitably leveraged, and Google is no longer the enemy. This is likely due in no small part to Google maturing as a business enterprise, and its recent focus on opportunities far less threatening to those of us in the data business.  Source:  Infocommerce Group    

BIIA Comment:  We do not share this opinion entirely

BIIA Newsletter January 2010 Issue