Following its launch of property portals in the USA and Australia estate agents and property websites expect Google to launch a similar portal in the UK in early 2010, attracting substantial advertising revenue.  The Google property portal allows estate agents to list properties for free, showing both pictures taken from its Street View service and details on a map.

Real estate experts wonder whether Google will eventually start to charge for content which would start competitive battles between other real estate portals.  Early signs suggest that Australian estate agents have not abandoned advertising on existing websites.  UK local newspaper property advertising fell by as much as 65 per cent last year, a combination of the downturn in property and the rival service offered by property websites. 

Source: Financial Times

BIIA Newsletter February 2010 Issue