Speaking at the ABM/FIPP conference, Terry McGraw noted that over the next five years, the media and entertainment industry is expected to grow more outside the U.S. than within its borders. The largest regional media market will be the grouping of Europe, the Middle East and Africa; partnering with local entities is perhaps the best way to tap into this tremendous global growth.  Source: McGraw-Hill; ABM Release

BIIA Newsletter September 2008 Issue