Former MRM//McCann, Wunderman and Digitas Executive Further Expands Leadership Team

Harte Hanks a leading global behavior-driven omni-channel customer experience company, has announced that it has named highly regarded agency executive Joyce Karel as the company’s first Chief Commercial Officer.

In the newly created role, Karel will be responsible for leading the company’s Marketing Services business, as well as managing clients, sales and marketing, and services across the enterprise. She will be focused on ensuring the company seamlessly delivers exceptional services for clients. She will report directly to Andrew Benett, Executive Chairman and CEO, Harte Hanks and will be based in the company’s Philadelphia headquarters office.

Karel has held leadership positions at top marketing agencies including Digitas, MRM//McCann, Ogilvy & Mather and Wunderman, as well as client-side roles at Whirlpool Corporation. Her experience includes working with many of the most respected world-class brands including AT&T, Charles Schwab, FedEx, General Motors, Kimberly-Clark, Reckitt Benckiser, Sunovion Pharmaceuticals and United Airlines, among others.

Source:  IBSintelligence