New Brand Includes Hearst’s Healthcare Businesses, a Venture Fund and Innovation Lab, Reaching More Than 75% of Patients Discharged From U.S. Hospitals
Hearst Corporation announced the creation of Hearst Health, a new brand that encompasses its healthcare information businesses, giving the company a consolidated presence across the clinical, pharmacy, home and hospice care, and health insurance markets.
The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Richard P. Malloch, president of Hearst Business Media, which oversees Hearst Health.
About: Hearst Health (www.hearsthealth.com) is division of Hearst Business Media, an operating group of Hearst Corporation, which operates more than 20 business-to-business information services, electronic databases and publications. Among its core competencies is the aggregation of time-sensitive price, product and technical information that is integrated into business and professional processes.
Source: Marketwired.com/press release