Acquisition redefines technographics globally and expands HG Data’s enrichment offerings

HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline and revenue growth.

“For years companies large and small have relied on HG Data to identify the software, hardware and cloud services being used by millions of companies worldwide. With the addition of Pivotal iQ, we are the first in the market to deliver a unique blend of IT spend, IT install and contract renewal intelligence.” said Elizabeth Cholawsky, HG Data’s CEO. “This information can be accessed through the Pivotal iQ platform, allowing our customers to act more quickly on the best technology datasets with the deepest insights.”

Key customer benefits include:

  • Richer combined technographic datasets, including broader coverage of IT contracts, contract values and renewal dates
  • Deeper technographic insights leading to predictive intelligence that helps businesses size markets, target the right prospects and accelerate sales
  • Better access to all data with an intuitive user interface that helps businesses prioritize and identify opportunities faster and more reliably”
  • Larger global footprint built to leverage rapidly accelerating international growth opportunities

Starting immediately, both HG Data and Pivotal iQ customers will see an increase in the quality and number of companies, contracts, and technographic data that they can access. Over time, HG Data will bring together the best features of each platform to help customers accelerate their business growth.

Both HG Data and Pivotal iQ leverage advanced data science approaches to deliver the highest level of accuracy in the market. Customers can better identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time.

“Our vision for Pivotal iQ has been to deliver the best intelligence on the IT sourcing activities of organizations, empowering businesses to make better decisions,” said Tim Royston-Webb, Pivotal iQ CEO. “By joining with HG Data, our joint customer base now has access to an unparalleled portfolio of firmographic and technographic data along with intuitive decision tools that will help their businesses grow and succeed.”

The Pivotal IQ team will join HG Data immediately. The combined companies will retain the Pivotal IQ office in London and HG Data’s existing Santa Barbara-based headquarters. Terms of the deal were not disclosed.

About HG Data

HG Data is a global leader in market intelligence for installed technologies.  The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve a tremendous advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web, and offline resources to produce a detailed, accurate profile of B2B technology installations at companies worldwide.

Founded in 2010, the company is based in Santa Barbara, CA. Learn more at

About Pivotal iQ

Pivotal iQ provides deep sourcing intelligence and diagnostic tools on and for the ICT industry, analyzing the industries supply and purchasing activities to identify points of significant business value for enterprise companies and the providers that serve them. Using Big Data principals and the latest technologies we are now able to provide you with the best view in the market of your customers and prospects ICT sourcing activities. Real predictive sales enablement is at last possible. Our tools allow you to better understand the customer environment before you make that call by understanding what they spend, what they have purchased, what has been outsourced and their budget position.

Founded by a team of professionals widely recognized as the founders of sourcing intelligence, Pivotal iQ provides a suite of sourcing intelligence solutions to boost the decision-making capacity of enterprises, ICT companies and BPO vendors. Our mission is to change the way sourcing intelligence is received and applied. Learn more at http://www.pivotal.iQ

Source:  HG Data Press Release