HG Data, one of the global leaders in competitive intelligence on installed technologies, and Bombora, B2B’s centralized silo of intent data announce today that they have entered into a formal partnership that combines their data sets for use in programmatic ad targeting.
Bombora’s growing database of interest areas provides B2B sales and marketing teams with tools to target more efficiently and effectively, including email marketing, site personalization, inside sales, lead scoring, and content creation. Incorporating HG Data’s installed technology intelligence on a global scale enables digital marketing and sales teams to leverage ideal customer profiling, market potential, competitive displacement and predictive modeling. HG Data tracks current and past technology installations in over 5,000 categories from over 1,700 vendors in its proprietary datasets.
About: Bombora is the first aggregated source of behavioral Intent Data for B2B, creating a “first of its kind” data cooperative of premium B2B Media Companies. The company’s Content Consumption Monitoring technology fuels this Intent Data Cooperative, which empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel. With solutions driven by demographic & intent data, marketers can communicate to customers with relevant messages at every stage of their journey to drive breakthrough engagements. Bombora is a global company based in New York City. It is privately funded.
Source: HG Data Press Release