HG Data Logo OceanAdditional technology installation data results in 37% increase in searchable new technologies and 110% increase in unique links between technologies and companies in the DiscoverOrg database.

DiscoverOrg, a leader in hand-verified sales intelligence, has announced a partnership with HG Data, the leader in competitive intelligence on installed technologies. The agreement allows DiscoverOrg to license HG Data’s global dataset of B2B technology installations and create additional search filters for users of its prospecting solution.

DiscoverOrg profiles key contacts within the IT, Finance, Marketing, Engineering and Product Development departments of organizations worldwide. At the core of its constantly-refreshed database is a powerful search engine that allows marketers to create hyper-targeted prospect lists and sales professionals to identify hot opportunities and gain insight into their target accounts. The inclusion of HG Data’s installed-technologies intelligence expands the number of searchable technologies and companies linked to those technologies substantially for DiscoverOrg users.

Highlights of the data merge include:

  • 37% increase in number of unique technologies available for filter and search
    There are nearly 4000 net new technologies in the DiscoverOrg database as a result of this data merge.
  • 110% increase in unique links between searchable technologies and companies
    There are 770,000 new connections between companies profiled and available technologies, potentially increasing the search results for any given technology tag.

With this additional sales intelligence comes an improved ability for DiscoverOrg users to rapidly assess opportunities and engage in more accurately targeted outreach, effectively implementing competitive displacement and technology integration sales campaigns.

About:  DiscoverOrg is the leading sales and marketing intelligence tool used by the top technology vendors, staffing companies and consultants targeting IT, Finance, Marketing, Engineering, and Product Development departments of Fortune-­ranked, Mid­Market, and SMB companies in North America and Europe. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects & initiatives, and technology installed base. Each of the decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit www.discoverorg.com.

Source: HGData