AppExchange, the World’s Leading Enterprise Apps Marketplace.  New version of HG Data app allows B2B sales and marketing teams to expand revenue opportunities and engage prospects earlier and contextually in the sales cycle using technographic data

HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, today announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Install base data, also called technographic data, provides sales and marketing teams with valuable insights on the competing and complementary software and hardware products used by their customers and prospects so that they can inform and focus their outreach and engagement.

Built on the Salesforce Platform, HG Data is currently available on the AppExchange here.

HG Data App for Summer ’18:  Just as in the previous version, the latest release of HG Data’s app embeds technographic data directly into Salesforce so that sales and marketing teams can easily sort, filter and use the data to create campaign segments, score and rank accounts, generate reports, and implement workflows and triggers to build more intelligent business processes. In addition, the latest version of the app includes two substantial upgrades designed to help companies find new revenue opportunities and engage with prospects earlier and with more context in the sales cycle:

Net New Account Discovery and Acquisition: B2B sales and marketing teams now have the ability to search for additional net new accounts with specific technographics and import them directly into their Salesforce org. Users can further refine the number of accounts they want to import using firmographic data such as number of employees, revenue, and industry, which is also provided by HG Data.

Lead Enrichment: In addition to automatic account-level enrichment, users can now also append technographic data directly to lead records to better target and personalize top of funnel marketing activities such as content marketing and other awareness tactics.

About Salesforce AppExchange:  Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Source:  HG Data