HG Data announces the launch of HG Focus, a free Chrome extension designed to provide sales and demand generation teams at technology companies quick visibility into customer and prospect installed technology environments. HG Focus is the first in a suite of products designed to deliver HG Data’s award-winning tech install insights to functional users in all client acquisition roles.
HG Focus provides invaluable information that can be used to qualify leads, create precise and meaningful messaging, tailor conversations to fit both the needs of the user and the prospect and maximize relevancy. Details such as which technologies are installed at any given company, confirmed installation dates and how recent the information has been verified can now be leveraged for the context needed to optimize any technology sales process.
Teams involved in lead qualification, outbound sales and Account Based Marketing can now incorporate at scale, installed technology intelligence into their outreach efforts. HG Focus gives the user access to the widest set of technology categories aggregated by any sales intelligence vendor, including Cloud, Data Center, CRM, Networking, IT Governance, Marketing Performance Management and nine other categories that comprise a total of over 11 million installations supported by over 100 million verifications globally. Future releases in Q4 of 2015 will provide additional functionality and integration of HG Focus into the most commonly used applications by sales and demand generation teams, including Salesforce.com, Gmail, Outlook.com, Outlook 365 and LinkedIn.