HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution 

HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM) with confidence.

For most B2B companies, traditional market planning is limited to static, top-down analyst reports that are not customizable at the account level. Consequently, these reports do not typically deliver the account intelligence revenue teams need to engage with prospects and customers most effectively.

Market Intelligence from HG Insights is based on detailed insights from millions of verified technology installations worldwide. The data includes granular information on what technology products companies have installed, what they spend on their tech stack by product category, and the contract terms associated with their IT purchases. This trio of data sets powers detailed, customizable views of the entire installed technology ecosystem so that:

  • Strategy teams can size their markets by technology solution, IT spend budget, region, industry and a number of other factors, allowing them to find their best opportunities and allocate their resources more efficiently.
  • Product teams can prioritize their product initiatives by using deep insights on market trends and competitors to confirm the demand for their product and determine the size of their GTM opportunity.
  • Sales and marketing teams can use detailed account information to optimize sales territories, target the accounts with the highest propensity to buy their specific solution, improve their account-based programs by engaging prospects with relevant messages, and increase the overall efficiency of their revenue pipeline from prospect to closed won

“Business leaders need more than high-level market reports to make successful go-to-market decisions,” said Rana Kanaan, Executive Vice President of Product at HG Insights. “With our actionable market intelligence offering, we are giving our customers the ability to customize their market views by the attributes they care about most and operationalize intelligence for their revenue teams. This allows them to allocate resources more effectively, prioritize the right product initiatives, and give their sales and marketing teams the account details they need to pursue the best opportunities.”


About HG Insights

HG Insights is the global leader in technology intelligence. Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world’s best technology installation information, IT spend, and contract intelligence. The world’s largest technology firms and fastest growing companies achieve a tremendous advantage by using HG Insights to accelerate their sales, marketing, and strategy efforts. Learn more about how leading businesses use tech intelligence to out-market, out-sell, and out-grow their competition at hginsights.com.

Source:  HG Insights