The voice of the social community will guide the direction for a portal and business consortium that Hoover’s and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs.
The aim is to launch the site with seeds of information and have the community run with the topics from there. This content delivered through training sessions, events, videos, blogs and other social media will support the site. Source: Mediapost.com
BIIA Newsletter October I – 2010 Issue