How to Triple the Effectiveness of Your Trade Show Marketing Program

Posted by Joachim Bartels | Jun 6, 2012 | B2B Marketing, Business Information, eMarketing Strategy, Marketing & Sales Information, Marketing Services, Marketing Services - Automotive Vertical, Uncategorized | 0 |

Are you exhibiting at trade shows as part of your B-to-B marketing strategy? You’re in good company. About 18% to 25% of the typical B-to-B marketing budget goes to trade shows.

Direct marketing can play an important part in your success in trade show marketing. Using direct marketing to promote your attendance at the show in advance can double, triple, even quadruple the results of your overall trade show investment.

To read the full story click on the link: How to Triple the Effectiveness of Your Trade Show Marketing Program

Courtesy Ruth P. Stevens, eMarketing Strategy

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.