Are you exhibiting at trade shows as part of your B-to-B marketing strategy?  You’re in good company.  About 18% to 25% of the typical B-to-B marketing budget goes to trade shows. 

Direct marketing can play an important part in your success in trade show marketing.   Using direct marketing to promote your attendance at the show in advance can double, triple, even quadruple the results of your overall trade show investment. 

To read the full story click on the link:   How to Triple the Effectiveness of Your Trade Show Marketing Program

Courtesy Ruth P. Stevens, eMarketing Strategy