HSBC, one of the world’s largest banking and financial services organisations, has implemented the software Strategy Management from Experian, the global information services company, in Turkey. The bank chose to rely on Experian´s expertise to strengthen its application processing for cards, loans, and mortgages and enhance its customer services. Strategy Management provides the business user with the ability to deploy timely and consistent decisions across the enterprise at every stage of the customer relationship. The scalable and robust solution receives, validates and processes applications from multiple channels, accessing relevant data sources before applying complex business rules and strategies to make appropriate lending decisions. Once an applicant has been accepted, Strategy Management enables proactive and reactive customer management for risk, promotional activities for growth through to debt management activities such as collections and recovery.   Source: Experian Press Release

BIIA Newsletter February – 2009 Issue