IBM (1)IBM Corp. is launching IBM B2B Commerce, an e-commerce software platform designed to offer both ease of online shopping and features like personalized web pages with products priced according to a customer’s contract terms.

The new B2B e-commerce software, which operates on the same technology that runs IBM’s widely used WebSphere Commerce e-commerce software, is part of IBM’s broader suite of software that also covers supply chain management, web analytics, marketing, mobile commerce and connections with social media. With connections to IBM’s Sterling Order Management, for example, companies can use IBM B2B Commerce to manage and fulfill orders across multiple selling channels, including physical locations as well as e-commerce sites and mobile apps operated by manufacturers, distributors and resellers.

IBM provides the e-commerce software for 44 of the retailers ranked in the Internet Retailer Top 500 Guide, which ranks North American merchants by their online sales.

IBM is marketing B2B Commerce through its Smarter Commerce ExperienceOne initiatives, through which it packages e-commerce, marketing, customer relationship management, supply chain and other software applications.  The new B2B software includes “drag-and-drop” features that let B2B sellers customize web pages according to how they want to present content to buyers and interact with them.

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