IBM (NYSE: IBM), joined by more than 100 business partners, launched the IBM Digital Marketing Network in the cloud to help chief marketing officers (CMOs) and their teams more quickly and easily integrate new marketing services to measure and improve their effectiveness in real-time.
IBM Digital Marketing Network provides customized dashboards for e-commerce, mobile, and digital marketers allowing them to view how their marketing campaigns are performing across paid, earned and owned channels. (Credit: IBM)
Part of IBM’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors. Creating a relevant experience is critical; the IBM 2013 State of Marketing Survey cites $83 billion in sales is lost each year due to poor, inconsistent customer experiences.
Source: IBM Press Release