IBM Rolls Out Customer Behavior Tool

Posted by Joachim Bartels | Jan 24, 2013 | Analytics, IBM, Marketing Tools, United States | 0 |

IBM has developed a real-time marketing analytics tool, to provide marketers with a ‘holistic view’ of customer buying patterns and purchases over time – including what they viewed and purchased, and how much they spent across channels.

This addition to IBM’s cross channel marketing and digital marketing optimization offerings combines historical data with real-time activity, in order to present product recommendations personalized to each customer’s budget.

Through IBM’s Digital Data Exchange, retailers can collect and share behavioral data with a network of third-party services, to create customer profiles which can be targeted with relevant offers.

Source: Mrweb.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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