Identity 300Trulioo describes itself a leading global ID verification company providing advanced analytics based on traditional information such as public records, credit files and government data as well as alternative sources including social login providers, ad networks, mobile applications, e-commerce websites and social networks. Trulioo specializes in scoring online identities as authentic, machine generated or fraudulent with our identity bureau covering 3 billion people in over 40 countries.

Trulioo enables increased trust and safety online by powering fraud and compliance systems for hundreds of clients including governments, ecommerce merchants, financial services, insurance, health, and travel companies.

The Trulioo Story

The founders, Stephen Ufford and Tanis Jorge, have over a decade of experience working in data-driven businesses. The duo garnered an intimate understanding of the data industry and recognized the limitations of the current identity verification system and the massive possibilities for the future. After successfully launching and exiting three startups together, they wanted their fourth company to be meaningful and impactful at a global scale.

Their “aha” moment occurred after watching a CNN segment about a woman from India who wept after seeing her Facebook profile for the very first time. It was right then and there that Stephen and Tanis realized the profound impact a cyber identity had on people, especially in developing countries where most citizens don’t have a record of their existence. With a cyber footprint, they no longer had to be invisible; they could participate.

Globally, there are an estimated 220 million children whose birth is not recorded, excluding China, where figures are unknown. More than 2.5 billion people in this world are unbanked and unable to access financial services, primarily due to a lack of traditional identity documentation. After witnessing the tremendous emotional reaction and sense of belonging experienced from the woman from India – resulting from creation of a digital profile (footprint), Stephen and Tanis knew their next business venture together would make a profound difference in this world, hence the launch of Trulioo.

Trulioo’s disruptive technology encapsulates the strengths of traditional ID verification and implements the latest capabilities in online tech today. Trulioo has developed a global ID verification solution that is not constrained by geography, economic status, age or gender, and available to any business or organization around the world at a low cost and frictionless manner – all with consumer privacy at the forefront.

The Trulioo Mission

Our mission is focused around three principles, trust, privacy, and inclusion. Our team is dedicated to building a framework of trust online, developing best privacy practices, and advancing financial inclusion. These principles are enabled by Trulioo’s global identity verification.


Solving a big problem and disrupting an industry requires the ability to see beyond the obstacles and challenges and focus on what could be. Teaming up with those who believe in our vision and our ability to make it come to fruition is paramount to making our vision a success. We at Trulioo would not be able to forge ahead without the encouragement and financial backing of our investors. We are honored and proud to have the support of the following venture capital firms:  Bloomberg Capital, BDC, TenforeHoldings

Source: Trulioo Home Page