Extends Multi-Channel Customer Relationship Management Software Capabilities for Life Sciences and Healthcare

IMS Health announced the acquisition of 360 Vantage, a leading provider of cloud-based multi-channel CRM and closed loop marketing technologies, to further extend its commercial Software-as-a-Service capabilities for life sciences and healthcare organizations around the globe.

The combination of IMS Health’s global footprint and 360 Vantage’s CRM applications accelerates the delivery of mission-critical, connected insights across sales and marketing organizations. 360 Vantage’s scalable technologies are built on the Salesforce.com platform and integrate key commercial processes. Capabilities include a mobile-ready, life sciences-optimized CRM platform with social media tools, customer analytics & reporting, and configurable training & testing.

360 Vantage solutions become part of IMS One, the company’s commercial platform that combines IMS Health and third-party data for sales, marketing and performance management activities.  Flexible and scalable, IMS One provides insights and services through the cloud, enabling clients to benefit from lower costs, faster implementation and increased speed to insight.  This acquisition, along with IMS Health’s recent acquisitions of Appature and Semantelli, expands the company’s growing portfolio of SaaS solutions that help organizations plan, execute and assess customer engagement activities across digital and traditional channels.

About 360 Vantage: Established in 2005 and headquartered in Chandler, Arizona, 360 Vantage is a leader in cloud-based mobile sales and marketing systems designed to solve the more complex front office challenges in Life Sciences and Healthcare.  The company offers a full suite of professional and managed services in addition to its 36o

Source: Finance.yahoo.com