The 40 million mobile-internet users in India have taken the mobile-web traffic to new heights, according to AdMob, a leading mobile advertising network. According to the latest data from AdMob, web traffic from mobile phones touched the 1.2-billion mark in March 2010, making India’s mobile-web traffic the second highest globally next to the US.  Mobile-web traffic reported a growth of over 100 per cent in less than a year on the back of cheaper data plans and increased number of smartphones.

Mahesh Narayanan, country manager India, AdMob concurs, “Mobile ownership and usage far outstrips ownership of PCs with internet access in India. In the near future mobile internet usage is going to overtake fixed line internet usage in India.”  Source:  Rediff Business

BIIA Newsletter April II – 2010 Issue