New Delhi, 6th October:, an Indian B2B online sourcing platform, has announced the launch of its “mega sourcing portal”,  The initial key industry categories on the platform include agriculture, apparel, automobile components, building materials, electrical products, engineering equipment, handicrafts and pharmaceuticals. Currently, only the apparel and engineering industry segments have been launched. has stated the other segments will also be launched shortly.

The company’s press release quotes Dinesh Agarwal, founder & CEO of, “Content is a key factor that drives informed business decisions. And when it comes to SMEs, it becomes all the more important that lucid and well-categorised information on every product one can think of, is made available to both buyers and suppliers. This ensures that businesses needs are better understood by both sides and the lead generation and subsequent traction is more spontaneous.”  Source: press release

BIIA Newsletter November – December 2009 Issue