Infogroup is pleased to share that Infogroup was named a leader in the most recent Forrester Wave™ for B2B Marketing Data Providers.  Here is what they had to say about the Forrester Wave report

“Our teams work tirelessly to provide clients with the most comprehensive and up-to-date intelligence, which is fueled by our amazing data. We believe Forrester’s recognition confirms that the industry agrees with our approach and that Infogroup customers are getting best-in-class B2B marketing data, period.

The report cites our comprehensive data set, focused tools, complementary services, and deep bench of human researchers gathering and validating data. We received the highest scores possible in the ‘data management, integrations and APIs’ and ‘product roadmap and vision’ criteria. In my view, this positions us as more than a mere data provider; our best-in-class data combined with our world-class people and our next-gen technology makes us the go-to intelligence partner!

We have deep experience in data, and more specifically, translating data into actionable intelligence. This recognition from Forrester, in our opinion, aligns with the efforts that we continue to rally around. Here are a few of our key findings:

  • Shift to People-Based Marketing
    As more and more B2B brands are seeing their clients behave like consumers, they’re realizing the need for insights-driven solutions and a strong intelligence partner who can distill their customer data into an effective people-based marketing strategy. At the end of the day we are all people, and we need to interact as humans connecting to one another.
  • Data Providers are Evolving 
    It’s no longer enough to simply be a data provider. Today’s B2B marketers and salespeople need data to become meaningful information. At Infogroup, our advanced data management capabilities enable customers to create rich, intelligent contact profiles across the martech stack by combining and enriching first- and third-party data for a more complete view of the customer.

Our integrated solutions and strong team have helped us earn the trust of Fortune 1000 clients as a data partner and as a strategic advisor. We’ve staked our success on our ability to guide our clients toward insights-driven, people-based marketing programs – helping them sow the seeds for both ROI and a lasting competitive edge.

We think the report’s findings confirm what our clients have known for years: we provide our B2B partners with professional and personal insights into their customers to drive deeper targeted and overall more personalized buyer journeys.

The Forrester B2B Marketing Data Wave is what we consider to be a promising recognition during an exciting year for Infogroup. We’ve added several industry veterans to our executive team, extended partnerships with leading companies and integrated with Adobe Audience Marketplace to better serve our customers.  However, what excites me most is what is yet to come – at Infogroup we strongly believe in ongoing innovation, and we’re not done yet! Stay tuned for more updates on our growth and how we’re executing on our vision for the future of data-driven, people-based marketing.”

About: The Forrester Report uncovered a market in which Aprimo and BrandMaker are Leaders; Stylelabs, Percolate, SAS, and Workfront are Strong Performers; and SAP and IBM are Contenders.

B2C Marketers Are Looking To Streamline Marketing Operations

The MRM market is growing because more B2C marketing professionals see MRM as a way to address organizational and operational challenges. This market growth is in large part due to the fact that today’s MRM solutions offer marketer-friendly alternatives to unwieldy legacy applications.

Flexibility And Usability Are Key Differentiators

As highly customized, on-premises MRM technology becomes outdated and less effective, improved user adoption will dictate which providers will lead the pack. Vendors that can provide comprehensive yet easy-to-use solutions via modular packaging and third-party integrations position themselves to successfully meet evolving MRM requirements.

About: The Forrester Report uncovered a market in which Aprimo and BrandMaker are Leaders; Stylelabs, Percolate, SAS, and Workfront are Strong Performers; and SAP and IBM are Contenders.

B2C Marketers Are Looking To Streamline Marketing Operations

The MRM market is growing because more B2C marketing professionals see MRM as a way to address organizational and operational challenges. This market growth is in large part due to the fact that today’s MRM solutions offer marketer-friendly alternatives to unwieldy legacy applications.

Flexibility And Usability Are Key Differentiators

As highly customized, on-premises MRM technology becomes outdated and less effective, improved user adoption will dictate which providers will lead the pack. Vendors that can provide comprehensive yet easy-to-use solutions via modular packaging and third-party integrations position themselves to successfully meet evolving MRM requirements.

Source:  Infogroup