Big data, marketing services and analytics provider Infogroup, announced that its business and consumer data will be digitally available in Adobe Audience Manager, the industry’s leading data management platform (DMP). This platform consolidates audience information from all available sources via its Audience Marketplace. Powered by Infogroup business and consumer data, marketers can optimize and execute highly targeted B2B or B2C marketing campaigns across display, email, social, mobile and direct mail.
In addition to Infogroup’s proprietary business and consumer data, niche datasets will also be available. The ExecuReach Database for instance, consists of nearly 40 million business executives and enables marketers to connect the business and consumer buying decisions of executives for enhanced targeting at the office or at home.
Adobe Audience Manager helps advertisers and publishers build unique audience profiles to identify the most valuable segments and use them across digital marketing channels. Audience Marketplace, a data exchange in Adobe Audience Manager, is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale its high-value audience segments for personalized and targeted content across marketing channels.
“Having both our business and consumer data available within Adobe Audience Manager’s Audience Marketplace enables Infogroup to further expand our work with enterprise brands,” said Mike Iaccarino, Chairman and CEO of Infogroup. “We look forward to growing our Adobe relationship in the DMP marketplace.”