Infogroup announced major enhancements to its Bulk Update product.  Bulk Update has been significantly upgraded so that clients now have a smarter and faster workflow to manage their local listings across Infogroup’s widespread network. In light of these enhancements, clients’ utilization of Bulk Update has been expanding and includes several leading SEO companies: Whitespark, Internet Matrix and RioSEO.

Bulk Update provides a single-step process for both Infogroup data partners and local businesses to add, update and enhance business listings for up to thousands at a time.  It enables these listings to be distributed to an extensive network of outlets, including the top global search engines, navigation devices, Internet Yellow Pages (IYPs) and directory-assistance (411) services.  Bulk Update is a product offering from Infogroup’s Data Licensing division, which provides local business lists and points-of-interest (POI) data for navigation, local search engines and location-based service (LBS) applications.

Highlights of the new features include:

Faster Distribution: Automates processes by feeding listings directly into the Data Axle™, our real-time data platform, to improve accuracy and accelerates speed to market by as much as 30%.

Simpler, Smarter Interface: Simplifies the interface and standardizes templates, which makes it easy to submit up to 5,000 listings at a time. Offers API advancements that automate submissions and provide continuous monitoring.

Better Visibility and Feedback: Enhances tracking and feedback features to follow submissions, get immediate feedback on errors, and know the moment the listings go live. Provides a granular view of places and submission history to enable faster and robust account and listing management.