Infogroup launched a marketing services agency, Rain@Infogroup. The full-service agency offers custom marketing solutions, implementing multichannel campaigns to assist small and mid-size businesses target and reach their ideal audiences.
Rain@Infogroup specializes in integrated online and offline campaigns, including search engine marketing (SEM), display advertising, remarketing, direct mail, email marketing, and custom calling campaigns to maximize return.
Rain@Infogroup leverages Infogroup’s leading proprietary databases to profile, target and track ideal audiences. As a premier provider of business listings to top search engines, local directory sites and GPS navigation companies, Rain@Infogroup is able to maximize the ability of customers’ businesses being found in partner applications. Rain@Infogroup customers can also piggyback off the 25 million research phone calls made annually to ask customized questions, targeting businesses and qualifying leads for their sales teams to pursue.
Through SEM, businesses have the power to reach a valuable audience with search and mobile ads. The ads can target searchers by location, time, demographics and search keywords as well as specific device operating systems — so the right people will see them at the right time. In addition to providing full-service Google AdWords™ support through the team’s Certified Google Experts, Rain@Infogroup now is also an authorized reseller for the Yahoo! Bing Network. The agency also offers direct mail and email marketing services, which include everything from targeted prospect lists to expert design, and delivery coordination.