Infogroup (NASDAQ: IUSA),  a provider of data driven and interactive resources for targeted sales, marketing and research solutions has unveiled its new brand initiative, providing a more unified approach for helping clients market to new and existing customers.   “We see this as a real opportunity to come together as one company to provide our clients with the best solution sets in the market,” said Bill Fairfield, Infogroup’s Chief Executive Officer.  “Our unified brand will help clients and potential clients better understand who we are and how we can help them.”  Fairfield added, “This is much more than a new look and feel for the Company. It is a transformation in the way we think and operate that will significantly help our customers achieve better returns with their marketing spend. Our goal is to continue our focus on bringing new products and services to the marketplace that will keep our customers at the forefront of technology and ahead of their competitors – all under one resource – Infogroup.”

Infogroup’s rebranding effort takes effect immediately, but the implementation will occur in a phased approach throughout 2010 and beyond. Many of the well-known brands such as infoUSA.com, Salesgenie.com, OneSource, Yesmail, Opinion Research Corporation and others will keep their name while being positioned as a larger part of the Infogroup family.

InfoGroup’s company information revenue fell 14.1%, the first decline after a 2003 to 2007 run with compound annual growth rate of 23%.  Major InfoGroup competitors performed much better: revenues from Hoover’s and parent D&B fell by an estimated 2.8%, while revenues from the segment upstarts LinkedIn and Xing rose 67% and 25%, and those from specialized, deeply qualified leads providers INPUT and Onvia grew in double digits and 25%, respectively, in 2009 (see chart below).

What is odd about this rebranding is the very belated re-emphasis of the renaming from infoUSA to InfoGroup that was originally announced in April 2008.  To launch a unified brand campaign 21 months later is not very agile, says Chuck Richard, Vice President & Lead Analyst of Outsell in his latest Outsell Insight:  “For now, this rebranding announcement only puts a facelift and new makeup on the face of weak 2009 performance. But it does formally bring the curtain down on the years of difficult transition from the tumultuous end of the Gupta era. The script of the next act is still being written.”

Source:  Infogroup Press Release and Outsell Insight

For the thirds quarter of 2009 ending on September 30, 2009 Infogroup delivered revenue of $125.0 million, compared to $145.0 million for the same period in 2008, representing a decline of $20.0 million or 14%. Excluding the effect of foreign exchange, the decline was $18.1 million or 12%. The revenue of $125.0 million exceeded the second quarter of 2009 by $3.4 million or an increase of 3%.

Operating income for the third quarter of 2009 was $9.4 million, which included $9.3 million of restructuring, nonrecurring and non-cash charges, compared to an operating loss of $12.4 million in the third quarter of 2008, which included $27.6 million of similar charges.   Source: Infogroup Earnings Release

BIIA Newsletter February 2010 Issue