Infomedia is a leading company in India’s B2B media industry. The company’s primary business lines are publishing special interest magazines, publishing business directories, offering publishing business process outsourcing (BPO) and direct marketing services. Publishing accounts for 65.6% of revenues, printing services accounts for 26.5% and direct marketing services generates 3.1% of revenues. The company has offices in 22 cities across India and employs a staff of 1,600. Infomedia’s network offers solid coverage of the India market including an established national ad sales team of 600 people and a comprehensive distribution network.  In the 2006-07 financial year, Infomedia recorded revenues of US$49.3 million.

Previously known as Tata Infomedia, the company is now publicly traded on the Bombay Stock Exchange and the National Stock Exchange. Following its split from the Tata group, the company’s largest shareholder has been ICICI Venture which is the private equity arm of the ICICI Bank. This means that Infomedia is one of the only B2B media companies in Asia which is primarily owned by a financial institution. Although, this is an increasingly common trend in North America and Europe with the growing importance of private equity funds in the industry. In May of this year, there were press reports that ICICI would sell its entire stake in Infomedia to Reed. Infomedia flatly denied these reports.[1]

Infomedia has completed several acquisitions in order to enter the publishing business process outsourcing industry in India. In 2005, the company acquired Bangalore-based Cepha Imaging as well as the Keyword Group which is based in the UK. Clients of Infomedia’s outsourcing service are primarily in the UK and the US. Customers include blue chip publishers such as McGraw-Hill, Thomson Learning, Wolters Kluwer and Pearson Education.

Infomedia’s publishes special interest consumer magazines as well as B2B trade titles and business directories. The company currently publishes 20 titles – 12 trade magazines and 8 consumer titles and claims to have a database of over 40,000 subscribers. Infomedia supports these publications with a strong distribution network featuring 125 distribution partners connecting to 40,000 outlets across 400 cities and towns in India.

In addition to being a media partner at many trade shows in India, Infomedia has established a joint venture with Reed Business International which primarily focuses on publishing Indian editions of Reed titles. Infomedia also maintains a partnership with Ringier to share editorial content and advertising. Infomedia has a variety of other smaller-scale partnerships. Through its relationship with Future Publishing, Infomedia launched T3 in India. CHIP is a consumer IT title that is published under license from the Vogel-Burda joint venture. Infomedia is also looking at new media platforms with Nokia, STAR India and Google. 

The above is an abstract of a report published recently by Business Strategies Group, Hong Kong.  To obtain the full report contact Candice Siu Candice@bsgasia.com

BIIA Newsletter July – 2007 Issue