DataDrivenMarketing, comprehensive management of company marketing with in-depth analysis of exclusive data applying Big Data.

OmniData, INFORMA’s new marketing solution, was created to support marketing departments throughout the customer acquisition and retention process, with the aim of significantly improving the results of the campaigns that are launched.

It is increasingly necessary to be more precise with the data used in the marketing department to reach the people who really matter and obtain the best results by optimizing time and spending on resources, having a DataDrivenMarketing strategy.

Applying Big Data and Machine Learning, INFORMA tools make it easier to attract customers, get to know them and optimize the relationship with them to keep them. It provides added value by simplifying processes and integrating all the company’s marketing services.

Digitization is imposed in the ways of working and having the right tools that train the marketing team to carry out all the processes, even if they are at a distance, is essential.

That is why INFORMA has launched OmniData, to help you with the most complete and up-to-date information. All the data that the marketing department needs to make the right decisions.

  • The most complete and updated databases on the market to open your business opportunities and find new clients according to your needs, whether you are looking for companies, freelancers or executives, from Iberian and international companies (more than 360 million from all over the world), by households , B2C multichannel lists, telephone lists or bases with telemarketing actions.
  • A deeper knowledge allows you to identify market trends, find business and sector insights and improve the profiling of your targets. The capacity of INFORMA tools makes it possible to work with quality information with which to make the best decisions. From the analytical software of SABI Marketing, which allows a multitude of analyzes and segmentations or the renowned studies of the DBK Sectorial Observatory, to the prediction model by income level of Rentavalua or the search for prospects and access to business connections around the world of GRS Hoovers.
  • Using Big Data and Machine Learning, INFORMA has tools that, based on data, optimize the relationship with current customers and improve lead conversion levels by accelerating customer fannel processes. With predictive models such as Lead Scoring that assesses a lead’s propensity to become a customer, improving it by 35%, InAtlas’s predictive geolocation or D&B Market Insight’s international predictive analytics.

Source:  INFORMA Press Release