Leverages Informa’s top tier brand data to identify customers deep in the buying cycle to generate better engagement
Informa Engage, the global leader in marketing services, announced its highly engaged self-reported, first-party online and offline audience data is available through 180byTwo, the leader in B2B data solutions.
180bytwo’s eCHO B2B Technology Intent solution is powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI). This solution enables B2B and Account Based Marketing (ABM) marketers to more accurately identify and activate customer and prospect accounts when there is genuine buying intent, allowing for more targeted sales and marketing campaigns across channels.
Utilizing intent-based data helps marketers optimize ROI by focusing on advertising to companies showing in-market behavior for a particular product or service. eCHO is the industry’s first cross-channel B2B Intent solution designed specifically to unify sales and marketing team’s efforts as they strive to drive greater returns through ABM programs.
By identifying prospects that exhibit behaviors that are characteristic of those in the buying cycle, marketers are able to generate better engagement.
Informa Engage’s audience data consists of 30 million qualified B2B decision-makers who engage with Informa’s award-winning editorial content, in-person events, white papers, webinars and intelligence tools. Informa Engage’s data is regularly audited to ensure quality validation across all data sources.
Data is organized by B2B industry as the primary breakdown, with the industry segments further broken out by demographic, firmographic and behavioral variables. It provides dozens of actionable audience segments for a range of B2B online targeting needs.
About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing, we engage buyers – activating real results for marketers.
180byTwo is an industry leader in global audience solutions: leveraging multi-sourced offline, online, mobile, location, signal, proximity and various other data points across industry verticals designed to help marketers and platforms more efficiently and effectively target businesses, consumers and professionals across channels and devices wherever they are. 180byTwo works with thousands of clients and partners around the globe to provide best-in-class solutions and services so that they can make the most informed decisions through data to drive ROI.
To read the full press release click on the link below.