According to OUTSELL’S 2009 Information Industry Market Size, Share & Forecast Report, the 2009 unprecedented economic recession will leave a great scar in the information industry.  

At year end, Outsell is predicting that our industry will have shed 8.0% of its total revenue, dropping from $399 billion to $367 billion at the end of 2009. In this market climate, many rules, metrics, and gauges for determining success have to be altered from our earlier perceptions.

No segment has been immune to the effects of the recession. When comparing last year’s growth rates to the 2009 rates, the pullback is general and spread across all segments.

Four segments have a double-digit decline in growth: News Providers & Publishers, HR Information, Company Information, and B2BTrade Publishing.

An additional four segments have experienced single-digit declines: Credit & Financial Information; Market Research, Reports & Services; IT & Telecom Research, Reports & Services; and Yellow Pages & Directories. Only one segment managed positive growth: Education & Training, which is less sensitive to the recession given the influence of government money.  Legal, Tax & Regulatory; Scientific, Technical & Medical; and Search, Aggregation & Syndication, which managed growth, but at a much slower rate than the previous year, showing a 15-point decline in its growth rate between 2008 and 2009. 

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BIIA Newsletter January 2010 Issue