InsideView®, Inc. announced InsideView for Marketing™ for the Microsoft Dynamics CRM Platform. Now, with the addition of InsideView for Marketing, Microsoft Dynamics CRM users can more easily build and maintain a clean database, enrich new leads in real-time and build campaigns that produce more qualified leads and achieve greater marketing ROI. InsideView provides critical data, insights and connections for stronger customer relationships from the first marketing touch, through the sales process.
InsideView for Marketing is an integrated suite of solutions that deliver maximum ROI from marketing campaigns and greater marketing contribution to revenue. InsideView Clean™ evaluates and updates marketing databases with accurate and complete company and contact information. InsideView Enrich™ automatically enriches lead records with accurate company and contact information for easier scoring and routing. InsideView Target™ enables highly targeted segmentation and list building based on key business events, social insights, or professional connections.
Umberto Milletti, CEO of InsideView, stated: “Clean, accurate databases are the key marketing success yet data is one of the biggest challenges that marketers face. Business insights and professional connections help marketers engage prospects with relevant information. We are very excited to bring our marketing solution to the Microsoft Dynamics CRM community, and look forward to helping them achieve even greater success.”
Fred Studer, General Manager, Microsoft Dynamics CRM, stated: “Our vision for Microsoft Dynamics CRM is to help businesses deliver amazing customer experiences. Having easy access to accurate company and contact information as well as business insights and professional connections helps marketing and sales professionals have relevant, productive conversations. Our partnership with InsideView is absolutely vital in enabling us to deliver this critical information to our customers.”
InsideView provides CRM Intelligence™ to drive marketing, sales and account management results. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 350,000 sales and marketing professionals, and in over 13,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California.