Cloud-based predictive analytics firm InsightsOne has closed a $4.3m series A round of funding led by venture capitalists Norwest Venture Partners.

The company will use the cash to grow its executive team and invest in its sales, marketing and product development. CEO and founder Waqar Hasan said:  “This round of funding validates our vision to enable mid-to-large B2C companies to leverage the power of big data at a low cost and exploit the power of cloud-based predictive analytics to increase profits…We’re looking forward to working with NVP as we invest further in our team and products and take our company to the next level.”

About InsightsOne:   InsightsOne empowers consumer marketers to exploit the unprecedented power of Big Data to grow profits and increase consumer engagement.  The company offers cloud-based predictive analytic services on Big Data on a subscription basis with no upfront investment in hardware or software.

InsightsOne services are based on a break-through platform that delivers real-time petabyte-scale predictive analytics.  The company leverages Hadoop™ on massively scalable cloud-based commodity hardware to delivered unprecedented compute power at minimum cost.   It ensures enterprise-grade security and availability to provide the operational excellence required by the most demanding customers.