Integrate becomes a Marketo LaunchPoint partner to help joint customers increase pipeline, improve lead-to-opportunity rates and reduce customer acquisition costs
At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead processing, cleansing, and routing from their customer acquisition channels into Marketo, eliminating manual data quality processes and enabling sales and marketing teams to nurture leads faster. Integrate and Marketo customers have recorded significant results from delivering marketable, accurate, and globally compliant leads into Marketo, including significantly reducing customer acquisition costs, increasing lead-to-opportunity conversion rates and increasing pipeline by up to six times.
Marketo Accelerate Partner and Enhanced Integration
Integrate announced it has joined LaunchPoint by Marketo, as part of the Accelerate partner program. In conjunction, Integrate enhanced its integration with Marketo to enable more data and information to flow between Integrate and Marketo, resulting in a more streamlined process for delivering leads to Marketo. Together, Integrate and Marketo allow their joint customers to orchestrate demand generation efforts and gain a holistic view of the customer journey by connecting top-funnel campaigns to lower-funnel conversion metrics. The collaboration underscores Integrate and Marketo’s symbiotic relationship. Integrate uses Marketo as its system of record for marketing engagement, and Adobe and Marketo use Integrate’s demand orchestration platform to automate delivery of clean, intelligent lead data into their systems.
Focus on Driving Revenue and Accelerated Growth
“Marketers can only take full advantage of Marketo’s capabilities with high-quality lead data entering their marketing database,” said Shai Alfandary, global head of LaunchPoint Ecosystem at Adobe. “The actionable, high-quality leads passed from Integrate into Marketo empowers our customers to drive effective engagement. As marketers, we know that data is the driving force behind every decision we make,” said David Alexander, vice president of marketing at SAP Concur, a leading organization in travel, expense and invoice management. At SAP Concur, data is the foundational building-block for how we record and monitor every aspect of our performance, and build our plans for the future. Integrate helps us keep our data clean, insightful and actionable, enabling us to leverage Marketo for appropriate sales and marketing outreach that drives growth. One of the biggest drags on revenue efficiency is poor data quality. Not only can it require significant manual effort upfront to remediate, but there are also exponential downstream costs when it’s not kept in check,” said John Donlon, senior research director at SiriusDecisions. “Any organization that can automate its data quality processes at the perimeter of their ecosystem will gain a huge advantage throughout the waterfall in conversion rates, velocity, volume of deals and even deal size.”
The Integrate integration with Marketo is available now. For more information, go to www.integrate.com/solutions/data-routing. Learn how B2B marketers take marketing automation to the next level in Integrate’s new eBook: “The Enterprise Playbook for Marketing Automation Excellence.”
Integrate, the leader in demand orchestration, empowers people to build better, faster, smarter marketing engines. Global innovators like Microsoft, Adobe and Salesforce choose Integrate’s software to deliver a revolutionary approach to marketing that brings people, processes, data and technology together to drive revenue at scale. Integrate provides an advanced automation layer for top-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.