JEGI, the leading independent investment bank for the global media, information, marketing, software and tech-enabled services, announced a complete rebranding of the firm at its 12th annual Media & Technology Conference, its largest ever. Held January 14th at the Time Warner Center in New York, the Conference brought together more than 400 senior executives and investors from across the global media, information, marketing, software and tech-enabled services sectors.
JEGI unveiled its new logo, brand colors, marketing materials and web site, in tandem with Clarity, a UK-based investment banking firm and JEGI’s strategic partner. The new branding speaks to the evolution of both firms, their global positioning and coverage of core markets, and the increasing strength of their partnership.
Wilma Jordan, JEGI’s CEO, said, “We are thrilled with the new direction and vision for JEGI and the continued formalization of our valuable partnership with Clarity. This joint rebranding helps set the stage for the next era of growth and evolution for JEGI, as our two firms continue to build on a very successful partnership to-date. It was especially gratifying to announce this rebranding in front of the record-setting crowd at our annual Conference.”
JEGI and Clarity formed an exclusive strategic partnership in 2012 and have closed multiple deals together, including several transactions in 2015. According to Marcus Anselm, a Clarity Partner, “The joint rebranding further strengthens the relationship between the two firms – it also enhances our strategic value to clients by providing expanded global coverage and market intelligence, as well as access to a much larger pool of buyers worldwide. The two firms are currently working on several new mandates across our joint sector coverage, and clients and prospective clients recognize the many positive benefits of the partnership.”
Brand and web site were created by We Launch (www.welaunch.co.uk), a London-based brand communications agency.
JEGI has been the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors for nearly 28 years. Headquartered in New York, with offices in Boston and London (via its partnership with Clarity), JEGI has completed more than 600 high‐profile M&A transactions, serving global corporations; middle‐market and emerging companies; entrepreneurial owners and founders; and private equity and venture capital firms. For more information, visit www.jegi.com.
Headquartered in London, with offices in New York City and Boston (through its partnership with JEGI), Clarity has been a leading M&A advisor for the global media, information, marketing, software and tech-enabled services sectors for over a decade. For more information, visit www.claritycp.com.
Source: JEGI – To read the full press release click on this link: JEGI_PR_Rebrand_120116