Its Big Data week, yet again . In the last two months we have seen all of the dramas and confusions attendant upon emerging markets , yet none of the emerging clarity which one might expect when a total sea change is taking place in the way in which we extract value from data content.

Then this week, with all the aplomb of an elephant determined not to be left behind in a world which has apparently decided that the hula hoop is the only route to sanity, Oracle announced its enterprise Big Data solution. Again. Only now it is called the Big Data Appliance. It started shipping on Tuesday . And the world will never be the same again.

Source:  David Worlock, Chairman of BIIA

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