In the US, data-driven consumer identity management firm Infutor has launched a solution called ReachSmart Digital ID, to help marketers reach more of their precise target consumers.

Infutor’s solutions help marketers to target consumers’ before, during and in between engagements’. Last year, the firm launched a predictive consumer intelligence marketplace solution called Auto In-Market, which uses consumer identities and predictive analytics to identify and target active automotive buyers.

The new ReachSmart Digital ID audience targeting tool adds up to ten e-mail addresses to each first party customer and prospect record in a marketer’s CRM or CDP database. According to the firm, these ‘digital identity markers’ greatly increase match rates, and therefore the likelihood of reaching the consumers they most want to target. The solution adds to Infutor’s existing suite of consumer identity solutions, which includes ID Max, ID Ver, TCPA Premium, and Identity Marketplaces.

President and CEO Gary Walter comments: ‘On average, today’s consumers have three e-mail addresses they utilize for account registration and communicating online.  With ReachSmart Digital ID, marketers can now use all of the e-mail identity markers linked to each customer or prospect to reach a 10-30+ percent larger digital audience. The tool empowers marketers to increase the reach-ability of specific customers and prospects with the greatest propensity to convert’.

Source:  Mweb