Join us at the BIIA 2022 Biennial Conference on
May 23rd to 25th 2022 in Singapore
at the Park Royal Collection Marina Bay Hotel
to learn and network
Our conference program, which will focus on ‘the customer relationship in a data-driven digital world’, will explore the use of increased data, new analytics and new technology in managing the new realities.
What to know and why it matters?
With the headline “The Big Acceleration” John Colony, CEO of Forrester Research had indicated in an article in December 2020, that as a result of the pandemic several factors are going to speed up:
- More Tech: A lot more
- Changed Buyers: Three years of consumer behavior change squeezed into one year
- Changed Sellers: It’s “digital or die” time for companies
- Changed Leaders: Executives who talk and walk customer obsession will win – Introverts to be pushed into retirement
- Changed Markets: Pandemic made tech ogres – Amazon, Apple, Facebook, Google, and Microsoft – more powerful
- Rerouted Trust: Consumer trust rechanneled to smaller companies
- A Values Reset: Renewed focus on families, relationships and community – Employees to work/life balance – People will shift to buying experience
With one more year behind us we are in the midst of the changes John Colony predicted.
The pandemic and the resultant accelerated pace of digital change, with more and more customers wanting to interact digitally, will have a profound and long-lasting impact on how organizations manage the relationship with their customers going forward.
Digitization is enhancing the speed in which customers can change how they interact with an organisation and the number of organizations they can interact with. Digital relationships are changing the TRUST dynamics. How do organizations maintain TRUST with their clients when the relationship is more remote and more dynamic?
Digitization is also changing the dynamics of the information ecosystem. Ownership of information is shifting as a result. Individuals and businesses are more aware of the value of their data and regulators and policymakers are using digitization to push organizations to open up their data to these groups.
A key part of the TRUST relationship is how organizations manage the information they hold about individuals and businesses. How do you maintain the TRUST when information is more accessible by third parties as a result of opening up data?
The growth in digital services and the opening up of data brings both increased opportunities to expand the relationship with a customer but also increased threats such as fraud, money laundering and cybercrime. The digital relationship also creates a new dynamic when it comes to compliance with regulatory requirements for both financial services and trade finance.
Digitization has increased the volume and velocity of available information offering new alternative data sources for use in making better more sustainable risk decisions. This new increased data requires different levels of processing and analytical capabilities.
Key to making use of these new alternative data sources will be the ability to analyses this information and apply the knowledge derived from these sources. This conference explores the changing dynamics of the customer relationship as a result of the increased data created by digitization and how this data, analytics and technology can help manage the key areas of the relationship.
The conference program reflects the key imperatives indicated above. For details click here
We have invited 40 experts representing customers and industry members. Take the advantage of mingling with industry experts and colleagues. After a two-year hiatus members are longing for face-to-face networking.
Singapore has opened the Conference and Exhibit Industry as of January
No quarantine required for vacinated visitors
Please come and join us – register here
We thank our sponsors and supporting partners