Keep It Clean: Address Standardization Data Maintenance for Business Marketers

Posted by Joachim Bartels | Dec 31, 2012 | B2B Marketing, CRM, CRM Services, Direct Marketing - B2B, Marketing & Sales Information, Marketing Services, Marketing Tools | 0 |

Business data is said to degrade at the rate of 3% to 6% per month. This means a third of your information on business buyers and prospects may be useless by the end of every year.

The case for data hygiene is clear. But daily maintenance of business-to-business customer information is a never-ending chore. This paper lists some helpful steps you can take to keep your customer data clean, in the areas of address standardization and formatting, file cleaning and updating, company classification and buyer role identification, new customer data collection and verification (online and offline), and capture and maintenance of data supplied by field sales and business partners.

To read the full story click on the link: WP Keep it Clean 3-06

Courtesy of Bernice Grossman & Ruth P. Stevens

Ruth P. Stevens is a director and contributing editor of BIIA ruth@ruthstevens.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.