Trade show revenue declines 19.2%, digital revenue declines 3.0%, print revenue declines 25.7% in first three quarters of 2009

During Q3 2009, revenues continued to decline for each of the three b-to-b media platforms at approximately the same rate they declined during the first half of the year. Total b-to-b spending after the first three quarters of 2009 (tradeshows, print, digital) was $15.1 billion, reflecting a decline of 19.3% versus the same period in 2008.

Source:   CEIR; Digital revenue sources include: ABM members, PricewaterhouseCoopers/IAB, eMarketer, and Outsell

BIIA Newsletter February 2010 Issue